Local search is all about phone calls

61% of the time consumers want to speak to someone before purchasing or walking into a store.

Consumers search for local businesses, products and services at the later stage of the purchase funnel: when they are ready to buy. Whenever they want to compare prices, ask for availability, book an appointment or order by phone, they pick up the phone number from the search the results and make a call. At the same time, 65% of the businesses rate calls as their highest-quality lead source. Somebody calling is much more valuable lead than somebody clicking on your website.

Some of our local search partners

1 Consumer looks for a business through online or mobile search, or printed Yellow Pages directory.

2 Freespee API is used to display a measurable and monetizable phone number on the media.

3 Advertiser uses Freespee's call management functionality and optionally is able to bid for calls.

Benefits to publishers

With CPA Phone Calls, lead generation industry is moving to full performance based business model.

Local Search – like most other advertising businesses – are in transition into performance-based business models. Today, advertisers increasingly expect accountability from every marketing channel, online and offline. In most verticals, local advertisers also favour calls and in-store traffic rather than web traffic, making solely click-based pricing models undesirable. Partnering with Freespee, local search companies can introduce a new powerful method that monetizes high value phone calls in addition to clicks. The bid price for a call is 10–20 times the price of a click in most business verticals, since the proven conversion rate is 20–60% on calls, compared to 1–3% on clicks.

It is also proven that businesses are willing to increase the total spend on advertising if the business model is performance-based. In the SME segment, Freespee statistics show that the average SME business is ready to spend 4X more money on a performance-driven advertising program, than on an upfront fixed-price program.

Case: Danish DGS switches to performance

More information

CRM Associates: The average national Yellow Pages ad delivers over 400 calls per year at a cost per call of $16.

Google: Mobile Click-to-Call drives millions of calls per week.

Benefits to advertisers

Marketing performance is all about measurement and efficiently managing inbound sales leads. Do you know from where your calls come from?

At Freespee, we strive to increase the performance of marketing and advertising efforts for all businesses – from multinational corporations to small local stores. If you as a business owner smile whenever your phone rings, you have come to the right place. Websites are great and essential in providing information efficiently, but for most businesses, large chunk of transactions take place offline, in store or over the phone.

Freespee’s solutions focus on phone call traffic from different advertising sources. Just as with web traffic, advertisers can now get a deep insight into the call traffic based on where the customer found the phone number before making the call.

With this information, including the total amount of calls and average length of the call, advertisers can analyze which advertising channels perform best – online, print, television, radio or outdoor.

Using our leads tracking solution, advertisers can also make sure that they don’t miss any of those valuable leads – features include web dashboard with caller’s phone numbers, visual voice mail and missed call notifications.